Local SEO report
Local SEO report · 5 stores
Business Profile calls, direction requests and website clicks per location, Maps vs Search views and reviews, next to the clicks each local landing page earns on Google.
Demo data · fictional brand (Trailgear)Oct 12 – Oct 25, 2026 · last 4 days incomplete
Local visibility score · 5 stores
74out of 100
This period in plain English
- Customers took 5,780 actions on the 5 profiles (7.9% vs the 10 days before): 1,372 calls, 2,349 direction requests and 2,059 website clicks.
- 62% of profile views come from Google Maps; Seattle – Capitol Hill gets the smallest Maps share.
- New reviews average 4.57 stars; /locations/denver/ earns the most Google clicks (1,184).
- Top action: fix the Seattle – Capitol Hill listing (category and photos) before working on search content.
Local scorecard
Phone calls
1,372
▲ 9%
Directions requests
2,349
▲ 5%
Website clicks
2,059
▲ 11%
Landing page clicks
4,253
▲ 9% Search Console · /locations/
10 complete days vs the 10 before. Business Profile data arrives 3–4 days late.
Calls, directions and website clicks per day
All 5 locations · Business Profile
Directions requests Website clicks Phone calls
Google publishes profile numbers about 3–4 days late, so Oct 22–25 read 0 until they arrive.
Where customers find you
Profile views, 14 days
Google Maps
51.3K
Google Search
31.3K
New reviews
148
Avg. rating
4.57
All locations82,663
62%
38%
Maps Search
Maps vs Search by location
Impressions on mobile + desktop maps vs mobile + desktop search
Denver – Larimer St20,045
71%
29%
Boulder – Pearl St14,531
66%
34%
Salt Lake City17,346
74%
26%
Portland – Pearl District17,502
62%
38%
Seattle – Capitol Hill13,239
29%
71%
Maps (mobile + desktop) Search (mobile + desktop)
Seattle gets under a third of its views from Maps: check the listing’s category and photos before working on search content.