Keyword ranking report

Keyword ranking report

Average position, clicks and impressions per query from Search Console, how many queries sit in positions 1–3, 4–10 and 11–20, and this week’s gainers and losers.

Demo data · fictional brand (Trailgear)Oct 10 – Oct 23, 2026 · vs previous 14 days
Ranking score
60out of 100
Average position
46
Top 3 share
33
Page one share
58
Click growth
79
Click-through
82
This period in plain English
  • Average position improved from 15.8 to 14.6, and clicks grew 9.6% to 35,388.
  • 660 queries are on page one (+14 in the top 3); 1,036 sit on page two.
  • Biggest gainer: "ultralight sleeping pad" (18.4 → 15.1). Biggest loser: "women’s fleece jacket" (11.6 → 14.2).
  • Top action: win back "women’s fleece jacket" before it drops further; it ranks with /jackets/fleece/.
Rankings scorecard
Average Position
14.6
was 15.8 · lower is better
Clicks
35,388
▲ 10%
Impressions
1.43M
▲ 3%
Queries ranking
1,696
▼ 1% in positions 1–20
vs the previous 14 days. Search Console lags 2–3 days.
Queries by position
Positions 1–3
142
▲ 14 queries top of page one
Positions 4–10
518
▲ 21 queries rest of page one
Positions 11–20
1,036
▼ 54 queries page two: next clicks
CTR
2.47%
was 2.33%
Average position · this period vs previous
Lower is better
This period Previous period
Queries by position bucket
Now vs previous 14 days
128
142
1–3
497
518
4–10
1,090
1,036
11–20
Previous This period