Client SEO report · Northpeak Digital for Trailgear

Organic search results

Search Console clicks and GA4 organic sessions and key events against this period’s goals, the queries and pages that won or lost, and the work behind them.

Prepared by Northpeak Digital for TrailgearDemo data · fictional brand (Trailgear)Oct 10 – Oct 23, 2026 · vs previous 14 days
Goal score for Trailgear · prepared by Northpeak Digital
94out of 100
Clicks vs goal
100
Sessions vs goal
96
Key events vs goal
100
Search growth
79
This period in plain English
  • Organic key events beat the goal at 1,327 (106% of target), led by the backpack and tent category pages.
  • Clicks from Google grew 9.6% on the previous two weeks, with the refreshed backpack guide now at position 4.2.
  • Organic sessions finished just under goal. Women’s waterproof boots lost ground to a competitor guide; the fix is scheduled for next sprint.
  • Next: update the boots page with sizing content, and push “packable rain jacket” from 11.8 into the top 10 before the November rain season.
Clicks
35,388
104% of goal 34,000▲ 10% vs prev.

Google Search Console · web search

Organic sessions
42,432
96% of goal 44,000▲ 9% vs prev.

GA4 · Organic Search

Key events
1,327
106% of goal 1,250▲ 11% vs prev.

GA4 · Organic Search

Clicks and organic sessions
Impressions for context: 1.43M (3.2% vs prev.)
Clicks Organic sessions