:root{--bg:#0e0b1e;--panel:#17122e;--panel-2:#1e1840;--ink:#f2efff;--muted:#9a93c0;--grid:#2a2350;--accent:#ff6934;--accent-soft:rgba(255,105,52,.15);--accent-2:#24a0ed;--violet:#7c5cff;--pos:#34d399;--neg:#f87171;--warn:#fbbf24;--chip-bg:rgba(124,92,255,.16);--logo-fill:#fff;--font-sans:"Hanken Grotesk",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;--font-display:"Bricolage Grotesque",var(--font-sans);--font-mono:"IBM Plex Mono",ui-monospace,SFMono-Regular,Menlo,monospace;color-scheme:dark}:root[data-theme=light]{--bg:#f4f6fb;--panel:#fff;--panel-2:#f7f5ff;--ink:#101828;--muted:#5c6b82;--grid:#e2e8f3;--accent:#d93900;--accent-soft:rgba(217,57,0,.1);--accent-2:#0079d3;--logo-fill:#000;color-scheme:light}*{box-sizing:border-box}body,html{margin:0;padding:0}body,html{background:var(--bg)}body{color:var(--ink);font:14.5px/1.5 var(--font-sans)}.app{display:flex;min-height:100vh;align-items:stretch}.sidebar{width:218px;flex:0 0 218px;background:var(--panel);border-right:1px solid var(--grid);padding:18px 12px;display:flex;flex-direction:column;gap:4px}.side-brand{display:flex;align-items:center;gap:8px;padding:4px 8px 14px}.side-brand .brand-name{font-family:var(--font-display);font-weight:700;font-size:15px}.side-group-label{font-size:10.5px;letter-spacing:.09em;text-transform:uppercase;padding:6px 10px 4px;gap:7px}.nav-item,.side-group-label{color:var(--muted);display:flex;align-items:center}.nav-item{text-align:left;gap:8px;border:0;background:transparent;border-radius:999px;padding:8px 14px;font:inherit;font-size:13.5px;font-weight:600;cursor:pointer;width:100%}.nav-item svg{flex-shrink:0;opacity:.9}.nav-item:hover{color:var(--ink);background:var(--chip-bg)}.nav-item--on,.nav-item--on:hover{background:var(--violet);color:#fff}.content{flex:1 1;min-width:0;padding:20px 28px 28px}@media (max-width:900px){.app{flex-direction:column}.sidebar{width:auto;flex:none;flex-direction:row;flex-wrap:wrap;align-items:center;border-right:0;border-bottom:1px solid var(--grid);padding:10px 12px}.side-brand{padding:0 10px 0 2px}.side-group-label{display:none}.nav-item{width:auto;padding:6px 12px}.content{padding:16px 14px 24px}}.hdr{display:flex;align-items:center;gap:10px;margin-bottom:14px;flex-wrap:wrap}.hdr h1{font-family:var(--font-display);font-size:24px;margin:0;letter-spacing:-.02em}.hdr .hdr-sub{color:var(--muted);font-size:13px;margin-left:2px}.hdr-logo{display:inline-flex;align-items:center}.controls-bar{position:-webkit-sticky;position:sticky;top:0;z-index:30;display:flex;align-items:center;gap:10px;flex-wrap:wrap;background:var(--panel);border:1px solid var(--grid);border-radius:14px;padding:9px 12px;margin-bottom:16px}.ctl-label{color:var(--muted);font-size:11px;text-transform:uppercase;letter-spacing:.06em;font-weight:700}.ctl-group{display:flex;align-items:center;gap:7px}.ctl-spacer{flex:1 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1}.legend-row{display:flex;align-items:center;gap:8px;font-size:13px;cursor:default}.legend-dot{width:10px;height:10px;border-radius:3px;flex-shrink:0}.legend-label{overflow:hidden;text-overflow:ellipsis;white-space:nowrap;flex:1 1;min-width:0}.legend-value{color:var(--muted);font-feature-settings:"tnum";font-variant-numeric:tabular-nums;white-space:nowrap}.tbl-scroll{overflow-x:auto;max-width:100%}.tbl{width:100%;border-collapse:collapse;font-size:13px}.tbl th{text-align:left;color:var(--muted);font-weight:700;font-size:11px;text-transform:uppercase;letter-spacing:.04em;padding:8px 10px;border-bottom:1px solid var(--grid);background:var(--panel-2);position:-webkit-sticky;position:sticky;top:0;z-index:3;white-space:nowrap}.tbl th.sortable{cursor:pointer;-webkit-user-select:none;-moz-user-select:none;user-select:none}.tbl th.sortable:hover{color:var(--ink)}.tbl td{padding:8px 10px;border-bottom:1px solid var(--grid)}.tbl 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var(--grid);background:var(--panel-2);color:var(--ink);border-radius:8px;padding:3px 10px;font:inherit;font-size:12px;cursor:pointer}.tbl-pager button:disabled{opacity:.4;cursor:default}.thumb40{width:40px;height:40px;border-radius:8px;object-fit:cover;border:1px solid var(--grid);display:block}.thumb40--empty{background:var(--panel-2);display:grid;place-items:center;color:var(--muted);font-size:9px}.cell-with-thumb{display:flex;align-items:center;gap:10px;min-width:0}.catbars{display:flex;flex-direction:column;gap:7px}.catbar-row{display:flex;align-items:center;gap:10px;min-width:0}.catbar-label{flex:0 0 180px;max-width:180px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;font-size:12px;color:var(--muted);text-align:right}.catbar-track{flex:1 1;min-width:0;background:var(--panel-2);border-radius:6px;height:16px;overflow:hidden}.catbar-track--thin{height:12px}.catbar-fill{display:block;height:100%;border-radius:6px}.catbar-value{flex:0 0 auto;min-width:56px;font-size:12px;font-weight:600;font-feature-settings:"tnum";font-variant-numeric:tabular-nums}@media (max-width:700px){.catbar-label{flex-basis:110px;max-width:110px}}.gbars{display:flex;flex-direction:column;gap:13px}.gbar-group{display:flex;align-items:center;gap:12px}.gbar-glabel{flex:0 0 76px;font-size:12px;font-weight:700;color:var(--muted);text-align:right;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.gbar-bars{flex:1 1;gap:3px;min-width:0}.gbar-bars,.hourgrid{display:flex;flex-direction:column}.hourgrid{gap:8px}.hourgrid-row{display:flex;align-items:center;gap:10px}.hourgrid-label{flex:0 0 92px;font-size:12px;color:var(--muted);font-weight:600;text-align:right}.hourgrid-cells{flex:1 1;display:grid;grid-template-columns:repeat(24,1fr);grid-gap:3px;gap:3px;min-width:0}.hourgrid-cell{display:block;height:26px;border-radius:5px;border:1px solid var(--grid)}.hourgrid-cell--peak{outline:2px solid var(--accent);outline-offset:-1px}.hourgrid-empty{flex:1 1;color:var(--muted);font-size:12px}.hourgrid-ticks{align-self:start}.hourgrid-tick{font-size:10px;color:var(--muted);font-feature-settings:"tnum";font-variant-numeric:tabular-nums;overflow:visible;white-space:nowrap}.hourgrid-caption{color:var(--muted);font-size:12px;margin-top:4px;padding-left:102px}@media (max-width:700px){.hourgrid-label{flex-basis:62px}.hourgrid-caption{padding-left:72px}}.mx-tbl td{vertical-align:top}.mx-tbl th.mx-group{text-align:center;letter-spacing:.08em}.mx-tbl th.mx-sub-h{font-size:10px;color:var(--muted);padding-top:5px;padding-bottom:5px}.mx-cell{min-width:150px}.mx-hl-label{font-size:10px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);font-weight:700}.mx-hl{display:flex;align-items:baseline;gap:7px;margin:1px 0 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var(--grid)}.ret-head{display:flex;align-items:center;justify-content:space-between;gap:8px;margin-bottom:5px}.ret-label{font-size:10px;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);font-weight:700}.ret-curve{width:100%;height:40px;display:block}.ret-ticks{display:flex;justify-content:space-between;font-size:9.5px;color:var(--muted);margin-top:2px;font-feature-settings:"tnum";font-variant-numeric:tabular-nums}.class-badge{display:inline-block;font-size:9.5px;font-weight:800;letter-spacing:.06em;text-transform:uppercase;border:1px solid;border-radius:6px;padding:1px 7px;white-space:nowrap}.tree-toggle{border:0;background:transparent;color:var(--ink);font:inherit;font-weight:600;cursor:pointer;padding:0;display:inline-flex;align-items:center;gap:6px}.tree-caret{color:var(--muted);font-size:10px;width:10px;display:inline-block}.lvl-1>td{background:rgba(124,92,255,.04)}.lvl-2>td{background:rgba(124,92,255,.08);font-size:12.5px}.creative-carousel-wrap{display:flex;align-items:center;gap:10px;min-width:0}.creative-carousel{display:flex;gap:14px;flex:1 1;min-width:0;overflow-x:auto;scroll-snap-type:x mandatory;overscroll-behavior-x:contain;padding:2px;scrollbar-width:none;-ms-overflow-style:none}.creative-carousel::-webkit-scrollbar{display:none}.car-arrow{border:1px solid var(--grid);background:transparent;color:var(--violet);border-radius:999px;width:34px;height:34px;flex:0 0 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12px}.creative-name{font-size:12.5px;font-weight:700;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;margin-bottom:6px}.adid-prefix{color:var(--muted);font-weight:700;font-size:10px;text-transform:uppercase;letter-spacing:.05em;margin-right:5px}.creative-m{display:flex;align-items:center;justify-content:space-between;gap:6px;font-size:12px;padding:3px 0}.creative-m .lbl{color:var(--muted)}.creative-m .v{font-weight:600;font-feature-settings:"tnum";font-variant-numeric:tabular-nums}.creative-caption{color:var(--muted);font-size:11px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;margin:-3px 0 6px}.creative-excerpt{color:var(--muted);font-size:11.5px;line-height:1.45;margin-bottom:6px;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}.badge-fatigue{display:inline-block;font-size:9.5px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;color:var(--warn);background:rgba(251,191,36,.16);border:1px solid rgba(251,191,36,.35);border-radius:6px;padding:1px 6px;margin-right:6px;vertical-align:1px}.creative-link{display:inline-block;margin-top:6px;font-size:11.5px;font-weight:600;color:var(--violet);text-decoration:none}.creative-link:hover{text-decoration:underline}.creative-m .v--na{color:var(--muted);font-weight:500}.creative-links{display:flex;align-items:baseline;flex-wrap:wrap;gap:2px 6px;margin-top:6px;padding-top:7px;border-top:1px solid var(--grid)}.creative-links .creative-link{margin-top:0}.creative-links .creative-link:not(.creative-link--ghost){margin-left:auto}.creative-link--ghost{font-size:11px;font-weight:600;color:var(--muted)}.creative-link--ghost:hover{color:var(--violet)}.creative-links-sep{color:var(--muted);font-size:11px}.funnel{display:flex;flex-direction:column;gap:4px}.funnel-stage{padding:4px 0}.funnel-meta{display:flex;align-items:baseline;gap:10px;margin-bottom:4px}.funnel-label{font-weight:600;font-size:13px}.funnel-value{font-family:var(--font-display);font-weight:700;font-size:14px}.funnel-track{background:var(--panel-2);border-radius:8px;height:20px;overflow:hidden}.funnel-fill{height:100%;border-radius:8px;background:linear-gradient(90deg,var(--accent),color-mix(in srgb,var(--accent) 55%,transparent))}.funnel-step{color:var(--muted);font-size:11.5px;padding:2px 0 2px 4px}.funnel-note{color:var(--warn);font-size:12px;padding:4px 0}.funnel-spend{color:var(--muted);font-size:12.5px;margin-top:10px;border-top:1px solid var(--grid);padding-top:8px}.insights{background:var(--panel);border:1px solid var(--grid);border-left:3px solid var(--violet);border-radius:12px;padding:16px 18px;margin-top:16px}.insights-label{font-size:11px;letter-spacing:.08em;color:var(--violet);font-weight:700;margin-bottom:6px;text-transform:uppercase}.insights p{margin:0;font-size:14px;line-height:1.65;color:var(--ink)}@keyframes porter-pulse{0%{opacity:.55}50%{opacity:1}to{opacity:.55}}@keyframes porter-shimmer{0%{background-position:200% 0}to{background-position:-200% 0}}.skeleton{background:linear-gradient(100deg,var(--panel-2) 38%,var(--grid) 50%,var(--panel-2) 62%);background-size:200% 100%;animation:porter-shimmer 1.6s linear infinite,porter-pulse 1.6s ease-in-out infinite}.fam-skel{display:flex;flex-direction:column;gap:10px;padding:2px 0}.skeleton--kpi{height:24px;width:70%;border-radius:6px;margin:0 0 4px}.state-error{display:flex;align-items:center;gap:12px;color:var(--neg);font-size:13.5px;padding:14px 2px}.state-empty{color:var(--muted);font-size:13.5px;padding:16px 2px;line-height:1.55}.btn-ghost{border:1px solid var(--grid);background:transparent;color:var(--ink);border-radius:8px;padding:4px 12px;font:inherit;font-size:13px;cursor:pointer}.btn-ghost:hover{border-color:var(--violet)}.note{margin:10px 2px 0;line-height:1.5}.note,.report-foot{color:var(--muted);font-size:12px}.report-foot{margin-top:26px;padding-top:14px;border-top:1px solid var(--grid);line-height:1.6}.print-page{page-break-inside:avoid;break-inside:avoid;margin-bottom:30px}.print-title{font-family:var(--font-display);font-size:20px;margin:0 0 12px}[data-print=true] .creative-carousel{flex-wrap:wrap;overflow-x:visible;scroll-snap-type:none}[data-print=true] .car-arrow{display:none}[data-print=true] .creative-group-card{flex:1 1 100%;border:0;justify-content:flex-start;padding:10px 2px 0}[data-print=true] .creative-group-card span{writing-mode:horizontal-tb;transform:none;max-height:none}@media print{.content{padding:0;max-width:none;margin-inline:0}.donut-wrap,.print-page{page-break-inside:avoid;break-inside:avoid}.donut-wrap{flex-wrap:nowrap}.donut-legend{min-width:0}.creative-carousel{flex-wrap:wrap;overflow-x:visible;scroll-snap-type:none}.car-arrow{display:none}.creative-group-card{flex:1 1 100%;border:0;justify-content:flex-start;padding:10px 2px 0}.creative-group-card span{writing-mode:horizontal-tb;transform:none;max-height:none}}