Monthly SEO report
Monthly SEO report · September 2026
Search Console clicks, impressions, CTR and average position with GA4 organic sessions and key events against last month, the queries and pages that moved most, and Claude’s wins and priorities.
Demo data · fictional brand (Trailgear)Sep 1 – Sep 30, 2026 · vs August 2026
Monthly SEO score · September 2026
73out of 100
September in plain English
- September was Trailgear’s strongest organic month this year: clicks rose 8.9% to 72,530.
- Organic key events grew 17.4% to 2,588, as the refreshed backpack guide and the down-jacket category climbed onto page one ahead of fall.
- Average position improved from 16.3 to 15.1 (lower is better).
- The one soft spot is women’s waterproof boots, which slipped below a competitor’s new guide and lost about 660 clicks.
KPI table
September 2026 vs August 2026
| Metric | Source | September | August | Change |
|---|---|---|---|---|
| Clicks | Search Console | 72,530 | 66,632 | ▲ 9% |
| Impressions | Search Console | 2.88M | 2.71M | ▲ 6% |
| CTR | Search Console | 2.51% | 2.46% | ▲ 2% |
| Average Position | Search Console | 15.1 | 16.3 | ▼ 1.2 pos |
| Organic sessions | GA4 · Organic Search | 87,975 | 82,016 | ▲ 7% |
| Engagement rate | GA4 · Organic Search | 60.8% | 59.2% | ▲ 1.6 pts |
| Key events | GA4 · Organic Search | 2,588 | 2,204 | ▲ 17% |